Media Coverage
VESTALIFE LAUNCHES CUSTOM MODELS JUST IN TIME FOR THE HOLIDAYS!
Vestalife Expands Range for Holiday Season;
Offers New Retailer-Specialized Custom Models of the Ladybug and the Butterfly Speaker Docks for iPod®
October 8, 2008 — Lifestyle electronics designer Vestalife announced that its wildly popular Ladybug speaker dock for iPod line is set to expand-both in product range and in retailer distribution-just in time for holiday sales.
Vestalife is planning new customized designs for its speaker docs for iPod, for both the Ladybug and the Butterfly, for its new key retail accounts: Henri Bendel and PB Teen. These custom designs sold exclusively at these retailers join two new color combinations--red/black and silver/black and are available at Target.com, Amazon.com, JC Penney.com and at The Source by Circuit City. Vestalife is also excited to offer the Element Skateboards Limited-Edition Ladybug designs for the first time at Costo stores across the nation for the holiday season.
"The Ladybug is evolving into a retailer-customized platform," says Vestalife founder and CEO Wayne Ludlum. "Retailers can promote the colors they like or create their own exclusive versions of the product. Every retailer can create a version that appeals best to their consumer." Vestalife's Butterfly, on the other hand, puts the customization into the hands of the USER, with removable faceplates that owners can change to suit their mood or décor.
After its US launch in early 2008, Vestalife is conquering the world one market at a time. During the second quarter of 2008, through national retailer The Source by Circuit City, Vestalife has enjoyed a hugely successful launch across Canada. And in August, Vestalife launched with a bang in Hong Kong with a gala media and public event featuring live music, action sports athletes and DJ's at popular local Club Sugar. Vestalife products have just hit store shelves in Hong Kong and will soon be available in Australia and the Middle East.
After securing the coveted "Best of Show" title from Mac experts iLounge in January and an Innovations & Design Award from CES in November 2007, the Ladybug quickly became the darling of media, the public and even celebrities ranging from Britney Spears to Shane West, all of whom have loved the Ladybug's award winning combination of great sound, groundbreaking design and tactile pleasure.
"It's rewarding to see that consumers and media have sustained strong interest in our products," Ludlum continues. "We are excited by the opportunity to expand our line of Vestalife products and land them on holiday wish lists across the world. We aim to continue rewarding customers with terrific and innovative lifestyle electronics." Vestalife plans to launch at least two new products for 2009 at CES, the annual Consumer Electronics Show in Las Vegas.
About Ladybug
The Ladybug the award-winning iPod speaker dock designed for all consumer markets appealing especially to tween, teen, and Gen X consumers. The Ladybug connects emotionally with users and transcends the typical design of other products in its range. With a built-in sub-woofer, digital amp and a soft-touch finish that will blow you away, the Ladybug is something consumers won't want to miss.
About Butterfly
The Vestalife Butterfly gives you a unique design that you can customize to fit your mood. With four interchangeable, colored front panels, you can make it just right for you - whatever your mood, whatever the moment. Slip your iPod into the Vestalife Butterfly speaker dock for a great all-around audio experience.
About Vestalife
Vestalife, LLC, which draws its name from the Roman goddess of home, hearth and family, designs, develops and manufactures high-performance, inspiring audio and lifestyle products. The company's products are designed to inspire with their style, delight with their form and function, and appeal to touch, sight and sound -- creating a complete sensory experience.
Vestalife includes a celebrated and highly accomplished team who is committed to one thing: bringing innovative design to build great products that deliver exceptional consumer experiences. Vestalife is a "Made for iPod" licensee. The company is headquartered in Van Nuys, CA. www.vesta-life.com.
Future Sounds
Vestalife is proud to partner with Future Sounds. Future Sounds is a media conglomerate with fresh independent music at it's core. As a concept, Future Sounds is more than just music, it's a lifestyle that surrounds all things up-and-coming that have street credibility. Future Sounds represents the underground that becomes the cultural norm. The Future Sounds compilation CD's highlight artists on the lips of tastemakers, DJ's, bloggers and A&R representatives from around the world. Future Sounds delivers a first look at the top independent bands that today fly under-the-radar but soon will become household names. http://futuresounds.blogspot.com/
Magic Water Project
Vestalife is a proud supporter of The MagicWater Project, a group of parents, researchers, and doctors with a mission of saving the lives of kids diagnosed with pediatric cancers. The name stems from conversations with a four year-old girl diagnosed with cancer. The chemotherapy treatment was described as the magic water that would lessen the pain. The MagicWater promise to kids fighting cancer is that someday there will be a magic water to make all kid cancers go away forever. Vestalife is donating a percentage of all proceeds to fulfill this promise. If you would like to learn more about MagicWater or make a donation please log on to www.magicwater.org.
Media Contacts
PMG (323) 337-9042
Henry Eshelman
heshelman@platformgrp.com
Leland Drummond
ldrummond@platformgrp.com
