Media Coverage
VESTALIFE FIREFLY® CAPTURES 2010 CES INNOVATIONS AWARD
LIFESTYLE ELECTRONICS COMPANY RELEASES ITS SECOND AWARD-WINNING PRODUCT AT THE APPLE STORE AND AT APPLE RETAIL STORES
New York City, November 10, 2009 — Vestalife, who last month launched three new iPod/iPhone®-docking speakers worldwide at the Apple Store (www.apple.com) and at Apple retail stores, today celebrated the honor of a CEA Innovations Design and Engineering Award for their brand new Firefly® speaker dock. The announcement was made at CES Unveiled@NY, a press conference held during CES’ International Press Preview on Tuesday November 10th at the Metropolitan Pavilion Center in New York City. Vestalife attended to accept their award and displayed their new 2009-2010 product lineup—including the award-winning firefly® to the media.
The Innovations Design and Engineering Awards program recognizes the most innovative consumer electronics (CE) products in the industry’s hottest product categories. Innovations have become a hallmark for the best designed products in consumer technology. For more information visit: http://www.cesweb.org “We’re thrilled with the initial response that our first products for holiday 2009 & 2010 have received and we’re honored to accept this award from the Consumer Electronics Association for the Firefly®” says Vestalife Founder and President Wayne Ludlum. “We designed the Firefly and our two other new speaker docks for iPhone/iPod with a diverse spectrum of consumers in mind and aimed to connect emotionally with each of them. We have been working relentlessly to design truly unique products with real character to add to the Vestalife family and are thrilled to be included in the CES Innovations Showcase.” “We are very excited to introduce the latest Vestalife products to the media and are honored to be acknowledged once again by the Consumer Electronics Association as Innovators of Design,” adds Vestalife CEO Fred Faulkner.
firefly® ($129.99) Fun. Function. Freedom.™
The firefly®, with its bold personality and powerful sound, will be your favorite way to listen to music or video at
home or on the go from your iPod®/iPhone®. The firefly®, with its organic flowing lines give it a unique attitude
and personality that produces a wide and smooth soundstage. Featuring unique fold-down speaker “wings”, a
built-in rear firing ported subwoofer for lots of bass, a digital amplifier and touch-sensitive controls, your firefly®
gives you incredible sound and functionality. Available in three special tactile soft-touch finishes; metallic red,
metallic silver and metallic black, all featuring black chrome accents. firefly® is AC or battery powered by 4-AA
batteries and compatible with all dockable iPods and iPhone 2G, 3G & 3GS.
mantis® ($179.99) Uptown Style. Downtown Sound.™
The mantis® is chic redefined, with its elegant artistry detail and rich textures reveals an exceptional blend of
distinctive design and stunning colors paired with superior sound create an elegant iPod®/iPhone® speaker
dock . The firefly®, with unique speaker “wings”, a digital amplifier, and touch-sensitive controls, features a
down-firing ported subwoofer that creates a unforgettable sound quality experience with functionality. Available
in three special tactile soft-touch finishes; metallic red, metallic silver and metallic black, all featuring black
chrome accents. mantis® is AC or battery powered by 4-AA batteries and compatible with all dockable iPods
and iPhone 2G, 3G & 3GS.
ladybug II® ($99.99) Fun. Function. Freedom.™
The ladybug II® is larger than its iconic cousin, “ladybug®”, with upgraded electronics and stronger bass
response. The ladybug II® is a colorful way to get the most from your iPod®/iPhone®. The ladybug II®, with its
unique flip down “wings”, digital amp, touch-sensitive controls, and rear firing built-in ported subwoofer give you
big sound in a small package. You’ll love its stylish design, soft-touch finish, and its big personality. The
ladybug II® will be your favorite way to listen to music or video at home or on the go. Available in three special
tactile soft-touch finishes; metallic red, metallic silver and metallic black, all featuring black chrome accents.
ladybug II® is AC or battery powered by 4-AA batteries and compatible with all dockable iPods and iPhone 2G,
3G & 3GS.
Vestalife will remain in New York Wednesday, November 11 and Thursday, November 12 to showcase their new product line to media following CEA Unveiled. The showcase takes place at the W Times Square. To book a press appointment please contact Leland Drummond or Henry Eshelman at ldrummond@platformgrp.com and heshelman@platformgrp.com
About Vestalife
Vestalife, which draws its name from the Roman goddess of home, hearth and family, designs, develops and
manufactures high-performance, inspiring audio and lifestyle products. The company’s products are designed
to inspire with their style, delight with their form and function, and appeal to touch, sight and sound -- creating a
complete sensory experience.
Vestalife includes a celebrated and highly accomplished team who is committed to one thing: bringing innovative design to build great products that deliver exceptional consumer experiences. Vestalife is among the most honored new lifestyle electronic companies to come on the scene in recent years. They earned the prestigious CEA “Design and Engineering Award” in 2008 and 2010 along with two consecutive “Best of Show” and first “Best of the Year” titles at Macworld 2008 and 2009 from Mac experts iLounge. This was followed by an unprecedented win at this past spring’s Fashion Group International’s Rising Star Awards in the Home and Design category for their speaker docks for iPod® &iPhone® - the first electronics company ever to be nominated (and to win) in that category. Vestalife is a “Made for iPod” and “Work with iPhone” licensee. The company is headquartered in Studio City, CA. www.vesta-life.com.
About Future Sounds
Future Sounds is a music media conglomerate with fresh independent music at its core. Future Sounds
represents the underground that becomes the cultural norm. Future Sounds began as a high-profile compilation
of up-and-comers that is distributed throughout the music industry, as well as in over 1,200 retail locations in
the US, and has appeared in numerous issues of Spin Magazine’s digital edition. Now based in Los Angeles,
California, Future Sounds has evolved into an annual North American tour, a monthly column in Record Of The
Day in the UK, a management company, a merchandise company, a radio promotions and new media
company, a weekly radio program on WOXY, and a network of monthly club nights in seven major US markets
called The Rumble.
About Magic Water Project
Vestalife is a proud supporter of The MagicWater Project, a group of parents, researchers, and doctors with a
mission of saving the lives of kids diagnosed with pediatric cancers. The name stems from conversations with a
four year-old girl diagnosed with cancer. The chemotherapy treatment was described as the magic water that
would lessen the pain. The MagicWater promise to kids fighting cancer is that someday there will be a magic
water to make all kid cancers go away forever. Vestalife is donating a percentage of all proceeds to fulfill this
promise. If you would like to learn more about MagicWater or make a donation please log on to ’www.magicwater.org.
Leland Drummond
ldrummond@platformgrp.com
Henry Eshelman
heshelman@platformgrp.com
PR/Marketing
Vestalife
Phone: (323) 337-9042
